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{"id":9595,"date":"2021-06-11T18:08:12","date_gmt":"2021-06-11T18:08:12","guid":{"rendered":"http:\/\/tecnomarketingtel.com\/?p=9595"},"modified":"2021-06-11T18:08:15","modified_gmt":"2021-06-11T18:08:15","slug":"hispanic-marketing-council-anuncia-ganadores-premios-excelencia-estrategica-2021","status":"publish","type":"post","link":"https:\/\/tecnomarketingtel.com\/hispanic-marketing-council-anuncia-ganadores-premios-excelencia-estrategica-2021\/","title":{"rendered":"Hispanic Marketing Council anuncia ganadores Premios Excelencia Estrat\u00e9gica 2021"},"content":{"rendered":"\n

Con una cantidad r\u00e9cord de candidatos, Alma obtiene dos codiciados premios de oro<\/p>\n\n\n\n

FAIRFAX, Virginia,\u00a011 de junio de 2021\u00a0– Con una cantidad r\u00e9cord de candidatos, el\u00a0Hispanic Marketing Council (HMC)<\/strong>\u00a0anunci\u00f3 los ganadores de los\u00a0Premios a la Excelencia Estrat\u00e9gica de HMC<\/em><\/strong>\u00a0de 2021, el \u00fanico premio de su clase que reconoce el pensamiento estrat\u00e9gico multicultural y la competencia cultural en el marketing. Alma se llev\u00f3 los m\u00e1ximos honores con un oro a la Mejor Perspectiva Cultural por su trabajo con McDonald’s, y un oro al Impacto Popular por su trabajo en Coors.\u00a0Casanova\/\/McCann, Culture ONE World, d exp\u00f3sito & Partners, Dieste, Inspire Agency,\u00a0Republica Havas, Visual Latina y Zubi tambi\u00e9n recibieron premios.<\/p>\n\n\n\n

\"<\/figure>\n\n\n\n

Dirigidos por el presidente del jurado Maurice Cooper, vicepresidente general de Marketing de experiencia del cliente y de la marca de Target, los jueces, entre los que se incluyen l\u00edderes de servicio al cliente y ejecutivos que representan al marketing y a las agencias digitales y de medios de origen hispano, eligieron a los siguientes ganadores:<\/p>\n\n\n\n

Mejor Perspectiva Cultural<\/strong> <\/p>\n\n\n\n

Premio<\/strong><\/td>Cliente<\/strong><\/td>Campa\u00f1a\/Marca<\/strong><\/td>Agencia<\/strong><\/td><\/tr>
Oro<\/em> <\/strong> <\/td>McDonald’s<\/em> <\/strong> <\/td>Dorado<\/em> <\/strong> <\/td>Alma<\/em> <\/strong> <\/td><\/tr>
Plata<\/td>McDonald’s<\/td>HACER-Mas<\/td>Alma<\/td><\/tr>
Plata<\/td>Frito-Lay, Inc.<\/td>Cheetos<\/td>Dieste<\/td><\/tr>
Plata<\/td>Nestl\u00e9 USA<\/td>NESCAF\u00c9 Cl\u00e1sico<\/td>Casanova\/\/McCann<\/td><\/tr>
Bronce<\/td>Kia Motors America<\/td>Kia Telluride, Seltos, Sportage<\/td>Inspire Agency<\/td><\/tr>
Bronce<\/td>Ford Motor<\/td>Ford Escape 2020<\/td>Zubi<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Impacto Popular<\/strong> <\/p>\n\n\n\n

Premio<\/strong><\/td>Cliente<\/strong><\/td>Campa\u00f1a\/Marca<\/strong><\/td>Agencia<\/strong><\/td><\/tr>
Oro<\/em> <\/strong> <\/td>Coors<\/em> <\/strong> <\/td>Coors Light<\/em> <\/strong> <\/td>Alma<\/em> <\/strong> <\/td><\/tr>
Plata<\/td>PepsiCo<\/td>Unmute<\/td>Alma<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Voluntariado<\/strong> <\/p>\n\n\n\n

Premio<\/strong><\/td>Cliente<\/strong><\/td>Campa\u00f1a\/Marca<\/strong><\/td>Agencia<\/strong><\/td><\/tr>
Plata<\/td>Consejo de Publicidad<\/td>Uso de mascarillas PSA<\/td>d exp\u00f3sito & Partners<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Excelencia en Compras y Experiencias<\/strong> <\/p>\n\n\n\n

Premio<\/strong><\/td>Cliente<\/strong><\/td>Campa\u00f1a\/Marca<\/strong><\/td>Agencia<\/strong><\/td><\/tr>
Bronce<\/td>National Pork Board<\/td>
<\/td>		Republica Havas<\/td><\/tr>
Bronce<\/td>The Coca-Cola Company<\/td>Agua mineral gasificada Topo Chico<\/td>Visual Latina<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Conexiones con los medios \u2013 Estrategia de contenido<\/strong><\/p>\n\n\n\n

Premio<\/strong><\/td>Cliente<\/strong><\/td>Campa\u00f1a\/Marca<\/strong><\/td>Agencia<\/strong><\/td><\/tr>
Plata<\/td>Oficina del Censo de los Estados Unidos<\/td>Censo 2020<\/td>Culture ONE World<\/td><\/tr>
Plata<\/td>NYC Health + Hospitals (Corporaci\u00f3n de Salud y Hospitales de la Ciudad de Nueva York)<\/td>Examen y rastreo de coronavirus<\/td>d exp\u00f3sito & Partners<\/td><\/tr>
Bronce<\/td>PepsiCo<\/td>
<\/td>		Alma<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

“El ingenio, nacido de profundas perspectivas culturales, es imperativo para que las campa\u00f1as y los planes de compromiso sean eficaces, especialmente cuando los hispanos encabezan los esfuerzos en los cambios demogr\u00e1ficos y culturales”, expres\u00f3 V\u00edctor Paredes, presidente del Comit\u00e9 de Premios a la Excelencia Estrat\u00e9gica del HMC y vicepresidente de Estrategia Creativa en UniWorld Group, Inc. “La cantidad, la calidad y la diversidad de estas presentaciones hacen que los Premios a la Excelencia Estrat\u00e9gica del HMC sean un punto de referencia fundamental para la construcci\u00f3n estrat\u00e9gica multicultural en los EE UU.”.<\/p>\n\n\n\n

Durante el verano, se presentar\u00e1 a los ganadores en una serie de seminarios web de liderazgo intelectual:<\/p>\n\n\n\n